Methodology

This page explains how we collect data, how the scoring model works, and how these outputs should be used in product research.

1. Data sources

We rely on public Apple iTunes API data, including search results, app metadata, ratings, review counts, prices, and update timestamps.

That makes the site useful for early filtering and fast competitor research, not for full commercial due diligence.

2. The five score dimensions

Demand: review volume is used as a rough signal that a market has real users.

Quality: lower ratings often suggest unmet needs or weak execution from existing competitors.

Freshness: stale apps can indicate slow maintenance or abandoned products.

Pain: very low ratings are treated as stronger signals of user frustration.

Monetization: price and review volume are used to estimate whether a niche can support a business model.

3. How the score is calculated

Each dimension is normalized and combined into a 0-100 opportunity score.

The current weights are approximately: demand 25%, quality 25%, freshness 20%, pain 15%, monetization 15%.

A high score does not guarantee success. It means the idea is more worthy of deeper validation.

4. How we recommend using the tool

Start with category pages to identify markets with stronger opportunity signals.

Then inspect individual app pages to review ratings, update cadence, and user complaints.

Finally, validate the idea with communities, search intent, willingness to pay, and direct user feedback.

5. Limits of the model

Public review counts are not the same as true download counts.

Revenue estimates are heuristic and should not be treated as forecasts.

Real competition can vary by country, language, and niche, so the score should be used as a research filter rather than a final answer.